Karachi Chefs Association Culinary Committee

S.M. Fareed Zafar – General Manager Marketing & Public Relations

Fareed Zafar has a progressive experience of more than 18 years working within the advertising industry, where he has proven his ability in digital audiovisual goals for several multinational products. Before becoming the COO of Aim-Tech Global, he was Director Animations and Audiovisual for J. Walter Thomson (JWT), where he managed all aspects of the creative process for a wide range of projects and clients. He has managed design, advertising, promotions, packaging that has run across Pakistani market for big brands such as Shell, Unilever, GlaxoSmithKline (GSK), Suzuki, Reckitt Benckiser, Mondelez International, PepsiCo, HSBC, Engro Foods, Mobilink Jazz, Ufone, HBL Bank, and English Biscuits Manufacturer (EBM).

S Hassan Rizvi – General Manager Corporate & International Relations

A foodie at heart and connoisseur of good eating, Hassan Rizvi is a seasoned professional with over 15 years of experience in Learning & Development, Communications and Content Design. Having worked with both national and international organizations over the years, gives him a keen insight into creating and maintaining collaborative relationships with prospective partners, listening and understanding their point of view as well as communicating KCA’s vision to them. He has been associated with learning especially digital learning and content design for numerous years having taught at different universities and worked for multinational organizations such TCS and the Oxford University Press.